Natural Formations approached Social Snowball in an effort to discover a new identity for their brand as well as establish a new presence online. Throughout the discovery process, we focused on building a brand around what made them unique. Combining the handcrafted nature of the product and the all-natural landscape of the world around us, Social Snowball was able to build a brand identity that reflects a rustic persona with just a touch of class.
Utilizing unique photography outsourced by the client, Social Snowball was able to develop an extensive sitemap using raw organic images to better populate the exposure and digital footprint of the brand. By utilizing these unique opportunities, Natural Formations is poised for success in the immediate future.